Bowstring Advises Vistex in its Acquisition of hawkeye Channel

March 11, 2014 | Atlanta, GA

Bowstring Advisors (“Bowstring”) served as the exclusive financial advisor to Vistex, Inc. (“Vistex”), in its recent acquisition of hawkeye Channel (“hawkeye”). Vistex is the global leader in pricing, contract, and incentive management solutions, while hawkeye is the leader in sales and marketing solutions that drive revenue growth for enterprises that sell through indirect sales channels. hawkeye Channel will be merged with Vistex to further extend their robust Go-to-Market solution offering with cloud-based products, strategic consulting services, and global program management capabilities. The acquisition enables Vistex to deliver an industry-leading suite of global pricing, sales, marketing, payment, and incentive solutions, both on-premises and in the cloud.

The leaders of both organizations view the acquisition as having strong synergies that will immediately add value for clients of both organizations and accelerate the development of future product offerings. “Vistex will leverage hawkeye’s understanding of cloud-based sales and incentive management applications to quickly supplement the company’s portfolio,” said Sanjay Shah, Vistex Founder and CEO. “We will also be able to provide our clients a more comprehensive solution through hawkeye’s strong service offering that spans program strategy, analytics and back office support to facilitate program administration.”

Shah further noted, “We were very impressed with the professionalism, counsel, and support from the Bowstring Advisors team. They were dedicated to finding quality, value-add targets that will support the future growth of our company. We thank Bowstring for their diligence and counsel in guiding us through the process.”

Tom Donahue, Managing Director at Bowstring Advisors, said, “Through our sector focus and understanding of Vistex’s suite of services, we were able to quickly identify hawkeye as a great fit to expand the service offerings of Vistex. We appreciate the opportunity to partner with leading organizations, helping them to further strengthen their market position.”

Vistex’s acquisition of hawkeye was effective February 4, 2013. Following the acquisition, hawkeye Channel will assume the identity of “hawkeye Channel by Vistex” and continue to operate out of its main office in Kent, Wash. Terms of the transaction were not disclosed.

Through our sector focus and understanding of Vistex’s suite of services, we were able to quickly identify hawkeye as a great fit to expand the service offerings of Vistex. We appreciate the opportunity to partner with leading organizations, helping them to further strengthen their market position.

Tom Donahue
Managing Director
Bowstring Advisors