Bowstring Advises The Channel Company on its Investment from Stone-Goff Partners

December 15, 2016 | Atlanta, GA

Bowstring Advisors today announced it served as the exclusive financial advisor to The Channel Company (TCC), the leading provider of IT channel-related media, events and other marketing solutions to the IT Channel, on its investment from Stone-Goff Partners.

Founded in 1982, Boston-based TCC is an IT channel-focused B2B marketing platform enabling technology companies to target and reach their channel partners. The Company’s deep management team currently leads more than 100 employees focused on servicing its blue-chip customer base of over 400 technology companies and channel partners. TCC leverages its primary media outlet, www.crn.com, and its proprietary database with the largest and most accurate set of data regarding channel relationships in North America, to provide comprehensive IT channel marketing services.

“We are thrilled to have found what we believe is a great partner in Stone-Goff,” said TCC CEO Robert Faletra. “We are growing so fast we had the luxury of looking for a partner that not only understands the business, but is clear in understanding how we can accelerate the buildout of our offerings and delight our customers,” Faletra noted. Faletra added, “Bowstring did a fantastic job in helping us find a partner to continue to scale the Company. They did the legwork to deeply understand our business, which enabled us to identify the right potential investors. They worked tirelessly to help us navigate the process and select a partner with tremendous strategic and cultural fit.”

“The Channel Company is the dominant player in the IT channel media space. We are thrilled to have aided them in selecting a leading middle-market investor like Stone-Goff, who will be a tremendous partner for the continued growth of the business,” said Tom Donahue, managing director at Bowstring Advisors.

[Bowstring] did the legwork to deeply understand our business, which enabled us to identify the right potential investors.

Robert Faletra
CEO
The Channel Company