Bowstring advises Joystick Interactive in its acquisition by NMPi

September 25, 2018 |

Bowstring Advisors (“Bowstring”), formerly CHILDS Advisory Partners, served as the financial advisor to Joystick Interactive (“Joystick” or the “Company”), a digital marketing and transformation specialist headquartered in New York, in its acquisition by NMPi, a global digital advertising agency headquartered in London.

Founded by Chris Wilson, Philip Euler and Josh Holmes in 2006, Joystick is a market leading creative specialist with extensive expertise in data-driven dynamic ad technologies, and is a DoubleClick Certified Creative Partner. The Company has a strong focus on mobile advertising, rich media display ads, web & app development, user experience and AI & AR experiences and works closely with its clients by integrating media, technology and creative to deliver high quality and engaging end-to-end customer experiences.

“We are very grateful for the assistance and guidance provided by the Bowstring team in our search for the right partner,” said Chris Wilson, CEO of Joystick. “Their relationships across the buyer landscape and their persistent, unbiased advice enabled us to find the best outcome for all of our constituents.”

Don Holbrook, Managing Director at Bowstring Advisors, added, “We enjoyed working with the Joystick Interactive team and look forward to following their continued success with NMPi. The transaction leveraged Bowstring’s deep expertise in its IT & Professional Services sector.”

We are very grateful for the assistance and guidance provided by the Bowstring team in our search for the right partner. Their relationships across the buyer landscape and their persistent, unbiased advice enabled us to find the best outcome for all of our constituents.

Chris Wilson
CEO
Joystick Interactive