Bowstring Advises FineLine Technologies in its Growth Equity Financing from Summit Partners

December 20, 2016 | Atlanta, GA

Bowstring Advisors today announced it served as the financial co-advisor to FineLine Technologies (FineLine), a leading provider of data and RFID solutions to retailers, consumer brands and manufacturers worldwide, in its majority recapitalization from global growth equity investor Summit Partners (Summit).

Founded in 1998 and headquartered in Norcross, Ga., FineLine provides data and RFID solutions that automate complex retail supply chains. FineLine’s FastTrak, a cloud-based, end-to-end client-facing technology platform, streamlines retail logistics between suppliers and retailers, providing speed and accuracy on complex orders with a fully integrated ordering, production and tracking experience. FineLine’s solutions are used by more than 220 global retailers and consumer brands and 30,000 manufacturers worldwide.

“In retail environments, speed and accuracy matter, and we’ve built our business to ensure that we’re providing both to our customers every day,” said George Hoffman, CEO and Chairman of the Board of FineLine Technologies. “This funding will allow us to continue to execute on that mission and, with Summit’s support, continue to expand the solutions we offer to our retailers and suppliers around the world. We are excited by our new partnership with Summit.”

“FineLine is an industry leader with a track record of innovation and impressive growth. We are pleased to have aided in matching them with a leading growth equity investor in Summit, who will be exceptional partners for their continued success,” said Tom Donahue, Managing Director at Bowstring Advisors.

This funding will allow us to continue to execute on [our] mission and, with Summit’s support, continue to expand the solutions we offer to our retailers and suppliers around the world.

George Hoffman
CEO and Chairman of the Board
FineLine Technologies