Bowstring Advises DSG in its Recapitalization by Stone-Goff Partners

December 12, 2017 | Atlanta, GA

Bowstring Advisors (“Bowstring”) served as the exclusive financial advisor to DSG Consulting, Inc. (“DSG” or the “Company”), a leading provider of outsourced sales training and enablement services to Fortune 500 and middle market companies in North America and Europe, in its recapitalization by private equity firm Stone-Goff Partners (“SGP”).

Founded in 1994, DSG enables sales forces to implement their company’s growth strategy through customized sales enablement programs. Solution offerings include sales message creation, sales process design, sales coaching system development, in-person and virtual training, and ongoing reinforcement and content updates post-launch. The Company serves a diverse, blue-chip customer base across six core verticals including Technology, Business Services, Healthcare, Manufacturing, Telecommunications, and Financial Services.

“We are proud of the DSG team and the company we have built together,” said DSG President Matt McClendon. “Going forward, DSG is thrilled to partner with SGP as we enter our next phase of growth. After vetting numerous potential partners, DSG selected SGP for their partnership approach and their proven track record helping technology-enabled professional services firms maximize their growth potential. The Bowstring team provided invaluable guidance throughout the process, which resulted in this exciting partnership with SGP.”

Tanner Mezel, DSG VP of Sales & Marketing, added, “DSG needed a partner that not only understood the business, but also could bring expertise on how to accelerate the expansion of both our team and our solutions as we seek to continue delighting our growing customer base.”

Jason Wallace, Managing Director at Bowstring, remarked, “Matt and Tanner have built a great organization with solutions that have a profound impact on their clients’ sales initiatives. The partnership with SGP is highly complementary to DSG’s focus on driving successful outcomes and exceeding client expectations. We look forward to tracking the future success of this partnership.”

Going forward, DSG is thrilled to partner with SGP as we enter our next phase of growth. After vetting numerous potential partners, DSG selected SGP for their partnership approach and their proven track record helping technology-enabled professional services firms maximize their growth potential. The Bowstring team provided invaluable guidance throughout the process, which resulted in this exciting partnership with SGP.

Matt McClendon
President
DSG Consulting, Inc.