Bowstring Advises Celerity in its Sale to AUSY

January 12, 2016 | Atlanta, GA

Bowstring Advisors (“Bowstring”) served as the exclusive financial advisor to IT consulting services provider Celerity in its sale to AUSY. AUSY SA, a French-based international company specializing in IT consulting and engineering for Advanced Technologies, is publicly traded on the NYSE Euronext Paris. Celerity will remain operationally autonomous after the acquisition, and become the U.S. platform for future North American growth.

This acquisition enables Celerity to expand its service offerings and capabilities in several key areas, such as offshore development and Open Source expertise, and increase strength around Agile development, digital transformation, and project management services. Celerity will play a leading role in AUSY’s continued global growth and expansion, as its first U.S.-based purchase and the flagship operation for its ongoing success as it builds a footprint in North America.

Celerity represented an ideal acquisition for AUSY as a result of the numerous similarities in “Corporate DNA” shared between the organizations, such as nature of clients, technologies, industries served, and styles of business. As AUSY was interested in investing in new markets, building on its well-diversified presence in Europe, Celerity’s profitable organic growth, success, and depth of technical expertise made them an ideal partner.

“We are thrilled about the potential Celerity brings for us to expand our capability and geographic footprint in the U.S. and larger North American market,” said Philippe Morsillo, CEO of AUSY. “AUSY saw a clear opportunity to acquire a thriving, complementary business that focuses on the rapidly growing digital market, and has significant geographic presence and a diverse client base.”

Alan Bugler, Director at Bowstring Advisors, said, “We were delighted to work with the management team of Celerity as they evaluated partnership opportunities. The combination with AUSY accelerates the growth of both businesses and brings together two highly synergistic organizations.”

Michael Berkman, CEO of Celerity, commented, “Working with Alan and the Bowstring team was a great experience, and they brought valuable expertise to the process. We are excited to continue the next evolution of Celerity with our new partner.”

Working with Alan and the Bowstring team was a great experience, and they brought valuable expertise to the process. We are excited to continue the next evolution of Celerity with our new partner.

Michael Berkman
CEO
Celerity