Director, Marketing & Strategy
Joined our team in 2016 | Based in Atlanta, GA
Kara is the Director of Marketing & Strategy at Bowstring Advisors where she oversees the firm’s communications, annual conference and other events, as well as the recent rebrand initiative. She is a member of Bowstring’s executive leadership team which is responsible for the strategic direction of the firm. Kara has over 18 years of experience in marketing, strategic planning, project management and business development.
Prior to joining Bowstring in 2016, Kara was Vice President of Events & Campus Relations at the Georgia Tech Alumni Association for 11 years where she was a member of the leadership team that set the strategic direction of the organization. Previously she worked as a Project Manager at Vanderbilt University and as a Research Analyst at The Corporate Executive Board in Washington, DC.
Kara is a graduate of Wake Forest University. She enjoys mentoring students of Bowstring’s Cristo Rey Atlanta Jesuit High School work study program and lives in Atlanta.